About Us

 

The Designer

With strong roots in Rwanda, Ynis has always had an innate love and flair for fashion, particularly drawn to vibrant and daring styles that make a statement.

Creating this brand has been an unconventional but deeply rewarding journey. Ynis holds an undergraduate degree in Economics and a Masters in Development Studies. Her academic journey has led her towards working on systems change and sustainable development. 

Still, Ynis's love for fashion and her desire to create something uniquely her own could not be ignored. Fueled by her passion, she took a chance on her dreams, and thus, Ybara was born. 

Through Ybara, she hopes to inspire others to take bold steps towards their dreams and make a lasting impact on the world. Her ambition is to establish an African-owned brand that speaks to the world with its vibrancy and boldness in style. 

 

The Brand 

Inspired by the Kinyarwanda word "Ibara," which translates to "color," Ynis found it fitting for her brand to begin with the letter Y.

Ybara, proudly made in Rwanda, celebrates the energy and spirit of those who live life in color. Our designs embrace the vibrant essence of Rwanda and draw inspiration from the rich tapestry of the cultures around us.

Our commitment to Rwanda runs deep. With every design, we pay homage to the colors, shapes, prints, and the nature of my home country and celebrate the vibrant life of those who live in color across the globe.

We are proud to collaborate with skilled artisans from Rwanda. Every garment is crafted with care and attention to detail, using high-quality materials that ensure both comfort and durability. By supporting skilled craftsmanship, we strive to foster economic sustainability within our community.

We employ a zero-waste strategy all throughout the production process to uphold our commitment to sustainability. By doing this, no material is wasted.

Whether you're seeking a bold statement piece or a subtle infusion of color, our pieces offer something for everyone.